THE GROWTH PARTNERSHIP
I work with investors - VC, PE, Angels, and Incubators to optimize the brand and marketing fundamentals of invested ventures.
Current situation - most investment funds tend to focus almost entirely on the financial metrics of a business. Which is great while deciding whether to invest or not.
The gap - the marketing and brand strength tends to get overlooked for sales. This results in weaker, undifferentiated brands with limited consumer connect and appeal - limiting survival and growth. Aferall at the end of the day, all businesses and services are people-to-people (P2P).
Brand Couch proposal: Let’s work with the founders and teams to turn their businesses into strong, differentiated brands. We can help with foundational brand coding and marketing strategy basics, create customized systems in place, external team management guidelines, conflict resolution mechanism and operational guidelines.
BUSINESS INVESTOR SERVICES
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You have invested in a strong business, and now need to ensure it can compete and thrive in a competitive ‘brand’ environment. Challenges shift from ‘proof of concept’, to customer acquisition and retention.
Brand Couch will help by encoding the business into a brand template, complete with guardrails, customer profile, brand ambition, positioning, strategic gap servicing and the ‘why’ or raison d’etre.
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Every team needs rules to play by to get the most out if their internal and external partners. Most businesses struggle because they are unable to effectively communicate and get desired outcome from their communication partners.
Brand Couch will contribute by understanding the unique business requirements and team strengths to form systems for smooth internal functioning and external briefing and management of external parties.
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Your business investment is as sound as the relationship between the founders and the internal team dynamic. Founders that cant get along can derail the entire venture.
Brand Couch will work the founders and departmental teams to help resolve conflicts, develop guidelines and systems to deal with various situations over time. This will ensure the team can wok together n a cohesive and conducive manner in the long run.