Services

Brand Counselling

Brand searching and introspection – help entrepreneurs uncover the ‘whys’ of their brand and business. Work on deciding and attaching meaning and relevance to the businesses they aim to build vs. where the tide of daily operations and problem solving takes them.  

Brand DNA sequencing and definition – helping get the basics right; from finding the differentiator, target audience, positioning, purpose and vision. This is especially helpful for those seeking funding.  

Brand transition and evolution – helping brands and the people behind them find their new paths, and what they need to do to remove bottleneck obstructions and course correction for an effective and impactful transition and evolution.    

Customer spotting and targeting – leveraging consumer psychology, insights and experience to understand, define and target the correct set of customers and finding a meaningful way of connecting them with the brand or business.  

Entrepreneur Support

Entrepreneur counselling for business – helping people understand the hidden and unnoticed factors holding them, or their business back and how to overcome or circumvent these.

Entrepreneur support – helping people manage work related confusion, self-doubt, commitment issues, change at work, get work-life balance, prioritize and handle marketing and work related anxiety.

Motivation, accountability and management – being the guide and champion encouraging and motivating the top boss and holding them accountable for their to-do lists.

Marketing coaching – one-on-one sessions to help professionals from other disciplines understand marketing, unblock and redirect their intelligence to drive the business ahead.

External CMO Services

Chief Marketing Officer and rewiring marketing infrastructure - for businesses that either don’t need a full-time resource just yet, or are economically constrained. Also, set up the department from hiring, training, to putting systems in place making the organization ready to scale.

Guidance, team and culture development - guide and train teams for larger marketing and strategy efforts. Develop a collaborative, productive team environment working towards working towards the same goal.

Business diagnostics - general view of the business to understand bottlenecks, resolution planning and drawing success maps.